Privacy Policy

Last updated: October 19, 2025

1. Introduction

This Privacy Policy explains how Chrono Curiosity collects, uses, and protects your personal information. Chrono Curiosity is a trading style of Pinnacle UK Trading Ltd, a company registered in the United Kingdom.

Company Details:

  • Trading Name: Chrono Curiosity
  • Company: Pinnacle UK Trading Ltd
  • Registration: SC802873
  • ICO Registration: ZB934670
  • Address: 6th Floor Gordon Chambers, 90 Mitchell Street, Glasgow, United Kingdom, G1 3NQ
  • Contact: info@therolexlab.com

2. Information We Collect

2.1 Personal Information

When you contact us or make enquiries, we may collect:

  • Name and contact details
  • Email address
  • Shipping address for orders
  • Payment information (processed securely through third parties)
  • Communication preferences

2.2 Website Usage Data

We collect non-personal information including:

  • Browser type and version
  • Pages visited on our website
  • Time spent on pages
  • Referring websites
  • Device and screen information

2.3 Analytics and Tracking

We use third-party analytics services to understand how visitors use our website and to improve our services:

Google Analytics 4:

  • Tracks page views, user interactions, and e-commerce events
  • Collects anonymized data about your browsing behavior
  • Helps us understand which products and pages are most popular
  • IP addresses are anonymized by default
  • Data is retained for 14 months

Microsoft Clarity:

  • Records anonymized session replays and generates heatmaps
  • Helps us identify usability issues and improve user experience
  • Automatically masks sensitive information (credit cards, passwords)
  • Does not collect personally identifiable information
  • Respects Do Not Track browser settings

You can opt out of analytics tracking by:

  • Using browser extensions like uBlock Origin or Privacy Badger
  • Enabling "Do Not Track" in your browser settings
  • Blocking third-party cookies in your browser

2.4 Cookies

Our website uses cookies to:

  • Maintain your shopping cart (essential)
  • Remember your language preferences (functional)
  • Analyze website performance (analytics - Google Analytics 4, Microsoft Clarity)
  • Improve user experience (functional)
  • Ensure website security (essential)

Cookie Types:

  • Essential cookies: Required for the website to function (shopping cart, security)
  • Functional cookies: Remember your preferences (language selection)
  • Analytics cookies: Help us understand how you use the website (Google Analytics 4, Microsoft Clarity)

We do not use advertising or tracking cookies for marketing purposes.

3. How We Use Your Information

We use your personal information to:

  • Process and fulfill orders
  • Provide customer service and support
  • Send updates about your orders
  • Improve our products and services
  • Comply with legal obligations
  • Prevent fraud and enhance security

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information with:

  • Shipping carriers for order fulfillment
  • Payment processors (Stripe) for secure transaction processing
  • Analytics providers (Google Analytics 4, Microsoft Clarity) for website analytics and improvement
  • Email service providers (Amazon SES) for order confirmations and customer communications
  • Legal authorities when required by law
  • Service providers who assist our business operations under strict confidentiality agreements

Third-Party Analytics Services:

These services process data on our behalf and are bound by their own privacy policies and data protection agreements.

5. Data Protection

We implement appropriate security measures to protect your personal information:

  • Secure data transmission using SSL encryption
  • Limited access to personal information
  • Regular security assessments
  • Secure storage of customer data
  • Staff training on data protection

6. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Object to processing
  • Request data portability
  • Withdraw consent

7. Data Retention

We retain personal information only as long as necessary for:

  • Providing our services
  • Complying with legal obligations
  • Resolving disputes
  • Enforcing our agreements

8. International Transfers

As we ship worldwide and use international service providers, your information may be transferred to countries outside the UK and EEA. We ensure adequate protection through:

  • Adequacy decisions (UK GDPR)
  • Standard contractual clauses
  • Appropriate safeguards

International Data Transfers:

  • Google Analytics 4: Data may be processed in the United States and other countries where Google operates. Google adheres to the EU-U.S. Data Privacy Framework.
  • Microsoft Clarity: Data may be processed in the United States. Microsoft adheres to the EU-U.S. Data Privacy Framework.
  • Stripe (payments): Data is processed securely with PCI DSS compliance.

All third-party processors are contractually required to provide adequate data protection.

9. Third-Party Links

Our website may contain links to third-party websites (such as eBay). We are not responsible for their privacy practices. Please review their privacy policies separately.

10. Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children under 16.

11. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated date.

12. Contact Us

For privacy-related questions or to exercise your rights, contact us at:

Email: info@therolexlab.com
Address: 6th Floor Gordon Chambers, 90 Mitchell Street, Glasgow, United Kingdom, G1 3NQ

13. Regulatory Information

This privacy policy complies with:

  • UK General Data Protection Regulation (UK GDPR)
  • Data Protection Act 2018
  • Privacy and Electronic Communications Regulations (PECR)

ICO Registration Number: ZB934670