Day-Date Collection

The Rolex Day-Date, introduced in 1956, holds a unique place in horological history as the first wristwatch to display both the date and the day of the week spelled out in full. Known as the "President's Watch" due to its association with world leaders and influential figures, the Day-Date represents the pinnacle of Rolex luxury.

Available exclusively in precious metals—18k gold (yellow, white, or Everose) and 950 platinum—the Day-Date has never been offered in stainless steel. This exclusivity, combined with its iconic President bracelet and instantly recognizable design, has made it a symbol of achievement and prestige for nearly seven decades.